To help advertisers analyze the revenue brought by advertising and marketing activities efficiently and accurately, and optimize advertising responsively based on ROAS, XMP has opened up mainstream attribution platforms and monetization platforms, and presents ROAS and LTV data in multiple dimensions such as advertising channels, ad accounts, campaigns, locations in the report, etc.

There are two ways to view ROAS data in ad reports:

1.Directly authorize the API

① In Management > Platforms, click Add Platform.

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② Select the corresponding platform name, currently only Appsflyer and Adjust are supported.

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③ Fill in the corresponding account name and API token, and click OK.

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Tips:
1. The account name is used to identify the AppsFlyer account. You can use the name of the AppsFlyer background, or you can customize the name;
2. The API Token of AppsFlyer needs an advertiser administrator account to view it. For detailed steps to obtain API Token, click to view: How to find API Token in AppsFlyer background.

④ Finally, click Application Binding and select the application to be bound.

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2.Configure Postback

2.1 Configure Postback in Attribution Platform

2.2 Authorize the API Key of the Monetization Platform

2.3 Associate products in Promotion > Account or Ad Set

2.4 Bind the app on the attribution platform and the monetization platform in Management > Platforms

After the configuration, XMP will generate ROAS data regularly, and you can view the data of the previous day at 10:00 am every day (for example, you can see the ROAS data for May 1 at 10:00 on May 3), and support viewing data for up to 90 days.

2.1 Configure Postback on the attribution platform

① Adjust

Configure Postback in the Adjust backend

Find the app and click app option caret (^)
Click All Settings > Raw Data Export > Real-time Postback
Locate the Install event and select Edit (pencil icon)
Apply to the XMP personnel for postback URL, and fill in the input box
Select Update

Tips:For detailed instructions, please see: How to configure Postback in the Adjust background

After completing the above steps, please contact the XMP personnel to confirm whether the installation data has been received.

Authorize an Adjust account in the XMP backend

Click Management > Platforms > Platform Authorization > Add Platform
Select Attribution Platform, and fill in Account Name and API Token

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② Ads Desk

Configuring Postback in Ads Desk Background

Apply to the XMP personnel for the postback URL
Contact the Ads Desk personnel, and fill in the postback URL into the Ads Desk background

After completing the above steps, please contact the XMP personnel to confirm whether the installation data has been received

Authorize Ads Desk Account in XMP Backend

Click Management > Platforms > Platform Authorization > Add Platform
Select Attribution Platform > Add Platform, and fill in the Account Name, it is recommended that the Account Name be consistent with the name on the Ads Desk side, so as to distinguish it when the app is bound

③ Configure self-built attribution Postback

Advertiser self-built attribution

Apply to the XMP personnel
Posts back the URL, the advertiser returns the activation information to XMP, and requests in the Get method. The parameters that need to be returned are as follows:

Parameter	Meaning
store_id	App Store ID of iOS, eg. id 123456789
package_name	Bundle ID of Android/iOS, eg. com.app.game
idfa	iOS device ID
idfv	iOS device ID
gaid	Android device ID
oaid	Android device ID
androidid	Android device ID (original value)
imei	device ID (original value)
mac	device ID (original value)
ip	IP address when being activated
country	country code
activetime	active time, Unix millisecond timestamp
channel	channel source of the device, eg. OceanEngine, Mintegral, etc.
campaign_id	campaign ID
adset_id	ad set ID
ad_id	ad ID

3. Device channel source enumeration value corresponding table

Channel	Enumeration Value
Natural Flow	organic
OceanEngine	toutiao
Tencent	gdt
Kwai	kuaishou
Facebook	facebook
Google	google
TikTok	tiktok
Snapchat	snapchat
Mintegral	mintegral
AppLovin	applovin
Unity	unity
ironSource	ironsource
Vungle	vungle

2.2 API Key of the authorized monetization platform

① TopOn

Find the Publisher Key in the TopOn backend

Log in to the TopOn backend, select Account Management from the drop-down list of the user name
Check out the Key page
Click the Copy button, and then paste it into the XMP backend (if the Publisher Key is empty, please apply to TopOn for API permission first)

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Authorize TopOn account in XMP backen

Click Management > Platforms > Platform Authorization > Add Platform
Select Monetization Platform, fill in Account Name and Publisher Key

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2.3 Associating Ad Accounts/campaigns with Products

If your ad account only runs one product, please associate the ad account with the product on the Promotion > Account page, and all campaigns under the ad account will also be automatically associated with it.

If your ad account is running multiple products, please associate the campaign with the corresponding product on the Promotion > Ad Set page, and you can also associate it in batches through Bulk Operations.

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Tips:If the product is not found, please contact the company administrator/sub-admin to add/authorize the product. For detailed instructions, please click to view: How to Add/Authorize/Associate Products

2.4 Associate the attribution & monetization platform with the product

Click Management > Platforms > App Binding > Select App
Select the app to be associated
Click on the attribution platform and monetization platform to be associated
Enter the App Token corresponding to the app on the attribution platform and the monetization platform respectively

3.Complete the configuration and view the ROAS data

Click to Promotion
Click on Columns
Click on Attribution Platform
Select the ROAS and LTV metrics you want to view
Drag indicators on the right side to set the report heading

Data Analysis