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ROAS 数据报表
为了助力广告主高效精准地分析广告营销活动所带来的收益，并基于 ROAS 灵敏优化广告，XMP 打通主流归因平台和变现平台，为您在报表中呈现投放渠道、广告账户、广告计划、地区等多个维度的 ROAS 和 LTV 数据。
目前 XMP 已接入 Adjust 、AppsFlyer、Tenjin、热云 4个第三方归因平台，以及Max、Topon 变现聚合平台，具体操作可点击下方链接查看：
支持的三方平台
Adjust
XMP 支持通过API或Postback 方式进行对接AppsFlyer，API 门槛要求不高，建议优先选择API的对接方式；
AppsFlyer
XMP 支持通过API或Postback 方式进行对接Adjust，部分套餐可能缺少API 权限，无API 权限时可选择Postback 方式对接；
Tenjin
XMP 支持通过API或Postback 方式进行对接Tenjin，Postback 对接方式可能需要额外升级Tenjin套餐，建议优先使用API 对接
热力引擎
XMP 支持通过API的方式对接热力引擎，可以参考对接热力引擎API教程
Max
XMP 支持将Max 上真实数据以及预估收益同步到XMP，可以参考相关文档
Topon
XMP 支持将Topon 上的变现数据同步到XMP，可以参考Topon 对接文档
完成配置，查看 ROAS 数据
- 查看数据的位置：推广 / 看板 / 流量池等 > 自定义列 > 选择数据源>勾选对应指标，右侧支持 拖动指标 以设置报表表头
2. 如需进行二次计算，可自行添加自定义公式
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