TikTok智能效果推广系列
智能效果推广系列，即Smart Performance Campaign（SPC），是TikTok的一种自动广告产品
为什么智能效果推广系列的效果比手动设置的推广系列更好？
智能效果推广系列充分调用了 TikTok 上所有可用的半自动化功能，包括自动定向、自动出价和自动生成创意等。
我应该如何评估智能效果推广系列的效果？
你可以使用推广系列管理列表中的所有推广系列数据指标。智能效果推广系列还提供按视频和文案划分的指标细分数据。
我们已经从智能效果推广系列中移除了广告组和创意素材的相关概念，因此没有广告组层面的任何数据。
智能效果推广系列支持哪些广告位？
目前，智能效果推广系列仅支持 TikTok 广告位。
哪些定向选择适用于智能效果推广系列？
目前，智能效果推广系列允许设置地域和语言定向。你还可以创建自定义受众来进行排除。
在XMP分析智能效果推广系列
不同于普通类型的推广系列，在查看SPC推广系列下的素材表现时，需要在TikTok渠道的推广系列报表中，用数据下钻功能，选中“SPC素材”。
SPC的素材分为文案和视频两种类型，在查看素材数据时，所有文案的数据汇总等于推广系列数据。同理，所有视频汇总的数据也等于推广系列数据。
在下钻查看SPC素材时，可以筛选视频或文案类型。如果同时选择视频和文案，则汇总数据将比推广系列数据更多。
参考文档：
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