XMP 是一站式跨渠道数据管理和分析平台，拥有灵活的数据分析功能，能够帮助您深入了解营销效果，提升投放效率。
XMP 数据分析功能的优势:
- 全面： 支持多方数据源接入，覆盖全域营销数据，包括买量归因、变现数据等。
- 深度： 支持从产品、地区、优化师、素材、投放渠道、广告账户、广告计划等多个维度进行数据分析，提供深度洞察。
- 灵活： 支持跨渠道数据分析，满足不同需求。
- 易用： 操作简单易用，快速上手。
跨渠道报表字段解析
汇总渠道指标的指标映射关系
| 渠道 | 转化数 | 下载数 | 安装数 | 激活数 | 注册数 | 付费次数 | 付费金额 | 转化数 (SKAN) | 安装数 (SKAN) | 注册数 (SKAN) | 付费次数 (SKAN) | 付费金额 (SKAN) |
| 移动应用安装 | - | 移动应用安装 | - | 完成注册 | 购物 | 购物转化价值 | - | - | - | - | ||
| 转化次数 | - | - | - | - | - | - | - | - | - | - | ||
| TikTok | 转化数 | - | 实时应用安装数 | 点击归因激活数 | 去重注册数 | 去重付费数 | 总付费价值 | 转化数 (SKAN) | 应用安装数 (SKAN) | 去重注册数 (SKAN) | 去重付费数 (SKAN) | 总付费价值（SKAN） |
| Kwai | 转化数 | - | - | 激活数 | 注册数 | 总付费数 | - | - | - | - | - | |
| ASA | 安装数 | 下载数 | 安装数 | - | - | - | - | - | - | - | - | |
| 华为 (海外) | 安装数 | 下载数 | 安装数 | 激活数 | 注册数 | - | - | - | - | - | - | |
| Mintegral | 转化数 | - | 转化数 | - | - | - | - | - | - | - | - | |
| Applovin | 转化数 | - | 转化数 | - | - | - | - | - | - | - | - | |
| Unity | 转化数 | - | 转化数 | - | - | - | - | - | - | - | - | |
| ironSource | 转化数 | - | 转化数 | - | - | - | - | - | - | - | - | |
| Vungle | 转化数 | - | 转化数 | - | - | - | - | - | - | - | - |
Tips: - 表示该渠道不支持该字段。
Tips: 如果需要查看单个渠道的特有指标，请创建针对单个渠道的看板，或在推广的左侧导航栏中选择单个渠道。
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