素材是广告投放中的重要元素，素材数据分析可以挖掘更好的素材方向、优化方向，为提高素材数据分析的便捷性和效率，XMP素材报表，支持查看素材整体以及各媒体的投放数据，覆盖更多数据分析场景。
一、支持数据下钻
点击蓝色按钮“+”，选择下钻的颗粒度
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支持跨媒体汇总素材数据，即使素材同时投放在多个媒体、地区和日期等，XMP 素材报表支持查看该素材汇总的数据情况，便于分析素材整体效果
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综合评估广告效果：可以对广告在不同媒体渠道上的综合表现进行评估。了解素材在各个媒体上的曝光量、点击率、转化率等指标，可以获得广告的整体表现和效果，从而为广告策略的调整提供依据
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支持分媒体查看某个素材数据情况。这些数据能够为决策者提供有力的支持和指导，帮助用户做出更明智的决策，提升广告投放的效果和回报
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优化媒体选择：可以了解不同媒体的表现差异。比较不同媒体上素材的表现和效果，可以帮助决策者更好地选择和优化媒体渠道，以获得更高的曝光率、点击率和转化率
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二、支持数据筛选
点击“筛选”按钮，快速查找
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按数值筛选
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包括展示、点击、消耗等数据指标，当有多个数据指标筛选条件时，最终搜索结果为并集，即满足任一数据条件
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按条件筛选
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筛选标签，可用于精细化分析素材元素，例如将素材的风格、类型、元素、特点、人物打上标签，即可在该报表内洞察优质的素材元素，进而优化素材迭代
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查看不同类型的素材效果
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