自动创建广告
素材决定广告成败，但测试效率决定团队产能。「自动创建」用自动化代替人工跑通测试全流程，让起量素材更快脱颖而出
什么是自动创建?
自动创建是XMP平台推出的智能投放工具，专为高效测试素材而设计，适用于以下场景：
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大规模素材测试：自动化处理海量新建计划需求
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存量素材优化：智能筛选优质历史素材进行重复利用
核心功能价值
1. 智能基建管理
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自动日更广告：单次配置规则即可实现每日自动新建广告计划
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素材智能过滤：
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自动识别近期上传素材
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自动排除负向效果素材
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2. 新素材自动化测试
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实时素材抓取：自动检测素材库新增内容，无需手动创建计划
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批量账户覆盖：支持多账户同步测试，快速扩大素材曝光
3. 存量素材激活
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衰退素材再利用：自动筛选符合条件的历史素材：
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高转化低成本的优质素材
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转化量达标但近期衰退的素材
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非重复性创意素材
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推荐使用场景
| 用户类型 | 适用方案 | 预期收益 |
| 素材高产团队 | 自动抓取新素材+多账户覆盖 | 节省80%人工创建时间 |
| 中小规模客户 | 老素材循环测试+定时投放 | 提升素材利用率30%+ |
自动创建 vs 普通新建功能对比
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对比维度
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自动创建
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普通新建
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自动创建优势
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操作效率
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单次设置长久生效
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需每日手动创建
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节省重复操作时间
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配置复杂度
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仅需设置核心筛选条件
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每次搭建都需要重新配置
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减少配置项
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素材管理
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自动抓取符合条件的新素材
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手动勾选素材，无法自动识别新上传内容
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实现素材实时测试
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测试策略
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优质素材与新素材匹配测试
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固定人工组合测试，依赖操作者经验
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提升优质素材曝光率
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如何使用XMP自动创建?
进入 AI助手-自动创建广告 界面，点击添加 模板 按钮即可进入页面操作。
通过设置一定的素材测试规则和任务运行规则，帮助您按照您想要的频率自动创建广告测试素材。
一、选择测试素材的模式与范围
选择要测试的素材范围，可以选择固定的文件夹(文件夹非必填)您可以自定义要测试的素材条件，建议条件设置得相对宽松，以便进行充分测试
1.1 选择素材测试模式
指定素材+动态筛选:可实现新素材+优质老素材的组合测试，用新老素材匹配搭建广告
1.2 选择动态素材
指定素材:固定选择一批优质素材，匹配下方选出的新素材搭建广告
动态素材:确定对优质素材的标准，按照标准设置筛选条件，系统将为您巡检出符合条件的优质素材，并与下方巡检出的新素材匹配搭建广告。
1.3 选择新素材
根据实际情况选择需要测试的新素材
二、支持修改文案
指定标题：标题替换为您选择的这部分指定标题 随机标题：请选择一个分类和每条广告配置的标题数，系统将在您选择的分类中随机将标题匹配给广告
三、设置任务运行规则
您可以自定义每条广告填充的素材数规则仅在指定的日期和时间段内运行，超出运行周期将会自动暂停
四、编辑拆分规则
详情可见：https://help-xmp.mobvista.com/docs/create_ad_Guide
查看任务执行情况
支持编辑&复制任务
已经测试出效果后，支持编辑和复制原有任务，快速复用配置
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