About XMP

Welcome to XMP Help Center! Here you can find the user manual of XMP and FAQ. For further help, please contact us via xmp-support@mobvista.com.

We suggest using Google Chrome to visit XMP: https://xmp.mobvista.com/login

What is XMP?

XMP is an intelligent multi-channel ad management platform. Automate your creative and campaign management with XMP across the most important channels in today’s digital world.

Why should I use XMP?

• Cloud-based Creative Management & Optimization

Upload creatives across channels and accounts quickly & easily.

Identify top-performing creatives with in-depth data analysis.

Categorise creatives with customizable creative tags.

Manage and share creatives with creative folders.

Order high-quality creatives directly from XMP to keep your campaign fresh.

• Intelligent Ad automation

Batch Ad Creation: Split by targeting, placement, creative group.

Template-Based Ad Creation: Apply historical ad templates directly.

Batch editing: status, bid or targeting for different ad sets.

Automated Naming of Campaigns, Ad Sets & Ads.

• Smart AI Assistant

Monitor and adjust your campaigns automatically, 24/7, and in real-time based on customizable rules.

• Multidimensional Data Analytics

Analyze data at the level of the app, team, media buyer, media, account, and creative

View media data and attribution data from Tenjin, Adjust, or AppsFlyer in real-time, all in one single dashboard.

Synchronize real-time data to your BI system with XMP Reporting API.

• Powerful Team Collaboration

Manage your media buy team, design team, and agency team.

Separate data between different teams and users.

Support team collaboration functions such as advertising account assignment, creatives sharing, template sharing, etc.