December 2023

Promotion Optimization of MTG

1. Optimization for creation and editing of associated interface calls.

2. Optimization for Operation Experience

— Layout Adjustment: Split order creation and tracking settings, and add tracking self-check.

— Expand the Creative Location: Support selecting "all" in creative location.

— Introduce Bid Methods: Support Excel Edit Bid in Traffic, etc.

FB Version 2.5 Updates

1. Support ASC Ads

— Support the creation and duplication of website links for ASC.

2. More Optimizations

— Application events supports single-effect cost bidding.

— Enhanced validation, extracting format fields.

— Linked actions for clearing targeting content on iOS 14 and OS switches, etc.

Traffic Updates

1. Seamless Access to Sub-channel Detail

— Enhancing the UI interface of Traffic, enabling users to effortlessly navigate to Sub-channel Detail directly from the homepage.

2. Introducing Side Pop-up for Sub-source Analysis

— Showcasing visualization and detailed data of both Sub-source Type and ID dimensions.

3. Introducing New Indicators: Top Competitor Coverage

— Emphasizing comprehensive coverage of top competitors, including Top50 and Top100.

November 2023

Facebook Updates

1. Introduce Campaign Objective

— Support App Ads: Sales, Leads, Engagement, Traffic.

— Support Website Ads: eads, Engagement, Traffic.

2. Introduce Creative Settings

— Support "Use this Page for your ad's identity instead of the app name".

3. Introduce Creative Groups

— Support "Advantage+ Creative"

— Support deep link.

4. Introduce Batch Copy

— Support copying creative groups, targeting groups and location groups in bulk by "Batch copy" button.

5. Other Optimizations

— Support setting "Target the audience that had installed the app" in Targeting Groups.

— Support setting various standard events in Bid & Budget.

— Support editing Bid & Budget in preview page.

Facebook Updates

1. Support Setting "Custom Events" Metrics

— Step1: Add custom events and turn on As custom event metrics.

— Step2: Enter the coloum and select the "custom events" metrics.

2. Introduce Related Metrics of Standard Events

— Introduce related metrics, such as Subscriptions and Adds to wishlist.

3. Support Filtering Account Status

— Support filtering account status in Campaign, Ad Set and Ads.

— Support filtering account status in Report(Report Type: All).

Traffic Updates

1. Introduce Navigation to Help Centre

— Click the Usage Guidelines, redirecting to the Help Centre to view the introduction and usage introduction of Traffic.

2. Update Related Metrics of Traffic

— Introduce the Competitor coverage* metrics

*The meaning of this indicator is that in the sub-channels where the competitor has installations, the percentage of sub-channels where the app also has installations.

— Change "Sub-channel Coverage" into "Overall Coverage".

3. Update the Entrance of Sub-channel Details

— Overall Sub-channel: Ranking of top sub-channels calculated based on delivery data from all applications on the same platform.

— Competitor Sub-channel: Ranking of top sub-channels calculated based on delivery data from competitors.

Feature Update History