The E-commerce Version of XMP does not currently support this feature.
As advertisers, you need to analyze the performance of your ad campaigns and optimize your strategies accordingly. Traditionally, this process involves downloading data, consolidating, and analyzing it manually - a time-consuming and error-prone task.
XMP's Diagnostics empowers you to stay ahead of potential issues, make informed optimizations, and enhance the competitiveness of your advertising campaigns.
Key Benefits
- Boost Efficiency: Diagnostics helps you rapidly uncover problems in your active campaigns, enabling you to avoid wasteful spending and improve overall performance.
- Optimize Strategies: Leverage the diagnostics insights to make targeted adjustments to your advertising strategies, driving higher ROI.
- Mitigate Risks: Early detection of anomalies in your campaigns allows you to quickly address issues and minimize potential losses.
✍ Notes:
Diagnostics is a whitelisted function - please contact your account manager to enable it.
- Only Administrators and Sub-Administrators can add diagnostic products and assign data permissions.
Functional Overview
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Getting Ready
Step guide: Tools >Diagnostics
1. Add Products
- On the Diagnostics page, click "Add Product" and select the product(s) you want to diagnose.
- If the product list displays "No Data Available", please go to the Management > Products section to add the product, following the steps outlined in the Apps Management guide.
Notes:
⚠️Data for newly added products will be available around 12 PM the following day.
⚠️There is a limit to the number of diagnostic products that can be added. If you've reached the limit, please contact your account manager.
2. Editing Products
- Search: Search for products by name or package name.
- Edit: Modify the visibility settings to specify which Optimizer users can access the product's diagnostic data.
- Delete: Removing a product will also delete its historical diagnostic data.
3. Accessing Diagnostic Insights
- Toggle between dimensions to view detailed diagnostic results.
- Unread content is marked by a red dot, which disappears once reviewed.
- The system retains the latest diagnostic results only.
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Diagnostic Analysis
1. Overall Analysis
- The Overall Analysis provides an overview of diagnostics across all data dimensions. Click "View Data" to jump to the corresponding dimension and see detailed data and explanations.
- If there are no significant changes in the data, no diagnostic results will be displayed.
2. Data Fluctuation
2.1 Diagnostics Period
- -Yesterday Week-over-week: Compare today's data with the same day one week ago
- -Yesterday Day-over-Day: Compare today's data with yesterday's
- -Last 7 Days Week-over-Week: Compare the last 7 days' data with the prior 7-day period
2.2 Diagnostics Methodology
- Only in Occam's method, you can diagnose data by Increases or Decreases to identify the factor that has the most significant impact on data variability.
- Increases: Analyze which factor had the greatest impact on the increase. For example, if product costs rose by 20%, we need to determine which specific factor contributed the most to this cost increase.
- Decreases: Identify the factors behind the decline. If product costs dropped by 20%, we need to pinpoint which factor had the most significant effect in driving down the costs.
2.3 Presentation of Findings
- Data fluctuation and their underlying drivers can be presented in both textual descriptions and tabular formats.
2.4 The dimensions of the Data fluctuation analysis influencing factors include: placement, location, channel, account, campaign, ad sets, ads, creatives
⚠️Note: If a data metric shows no significant changes, no diagnostic results will be displayed, even if you've selected that metric in the custom column settings.
3. Traffic Coverage
- The Traffic Coverage section provides a comparative analysis of your product's traffic share versus its competitor products, across different channels, regions, and creative formats. Based on these insights, you can make targeted adjustments to your advertising strategies to optimize performance.
- The analysis only displays the top 5 channels, regions, and creative formats for your product and its competitors.
4. Accounts&Budgets
- The Account&Budgets highlights any issues such as low account balance, account anomalies, and insufficient budgets at the campaign or ad group level. You can use these diagnostic insights to quickly address the identified problems.
- Click View in the operation column to jump to the corresponding channel-ad account/campaign/ad adsets level for optimization adjustment.
5.Materiral
- The Material analyzes the decline in performance of your creatives over the past 14 days and provide information of refusal creatives.
- Clicking View will direct you to the channel-specific ad/creative level, where you can perform bulk actions like replacement, editing, or pausing the bad-performing creatives.
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