Google

Step 1: Start

Click " Ads Manager ", select " Google " channel ", click " Create "

Step 2: Campaign Type

Select the campaign type you need to create.

You can also click "Select template" to call template to quickly create an Ad

✍️When using XMP to create ad, you can click Save Template at the bottom to save the current advertisement settings as a template, and support cross-account quick calls when creating ads in the future, which greatly improves the efficiency of ad creation.

Step 3: Ad Accounts & Apps

Select ad accounts and Apps.

✍️If you cannot find the promotion app, click "Create App" on the right to create an app

Step 4: Single/Multiple GEOs

If you want to create only one campaign, set the country/location group you want to target within Sheet 1.

If you need to create multiple campaigns for different countries. You can create multiple location groups here.
Click “Add” button, you can add multiple location groups and set different countries in each group. As following screenshot, we are creating 5 campaigns.

Besides, if you have tons of countries need to create campaigns, you can click “Import in Bulk” and type in countries code here.

Each line means one location groups. So you can type in multiple country code in one line if you want to target multiple geos in one campaign.

Step 5: Single/Multiple Budget & Bid by GEOs

If you only need to set a budget or bid for a single regional group, complete the bid setting according to your needs.

If you want to set different budget or bid for different campaigns of different geos, you can select “Budget by Region "or “Bid by Region".

Step 6:  Creative Groups

“Creative Group” is similar to “Location Group”. If you want to create different ad groups with different texts, videos, images, you can add multiple creative groups here.

As following, 4 creative groups are added, which means 4 ad groups will be created in each campaign.

If you want to create localization assets for different countries, you can upload different language’s creatives and texts in different creative groups. Then, you can select “Bind by Region” as following screenshot.

Click Batch Edit under Batch Operation to set up batches of creative groups

✍️Click Add Creative to add a lot of creatives at one time. You can set each creative group to contain up to 10 creatives, and XMP will automatically assign these creatives to different creative groups.

Step 7: Split Rule

If you want to create different campaigns with different creative groups, you can even click the “edit” button on the top right and change the “Split Rule” of “creative groups” to “Campaigns”.

Step 8: Campaign & Ad Group Name

Since XMP support create multiple campaigns and ad groups at the same time, we provide a feature to automatically name the campaigns and ad groups according to template you set.
As following screenshot, Locations, App Name, App OS, Created Time are being selected. XMP will automatically name your campaign according to these fields.

Step 9: Preview and Publish

When you finish all the settings, you can click “Preview” button to preview all the campaigns and ad groups you will create. In this page, you can check all the settings.  And individual campaigns or ad groups can be opened, paused, or deleted.

After confirmation, click "Publish".