In order to reduce a lot of time required to manually compile reports and help advertisers to view and export advertising reports more conveniently, XMP supports cross-channel reporting and single-channel reporting functions.
Tips:The cross-channel report summarizes the data of all advertising accounts in all channels, and advertisers can analyze omni-channel delivery effects and monetization effects from various dimensions such as product, campaign, date, media buyer, and location. And through the single-channel report, advertisers can fine-tune the analysis of the advertise effect and monetization effect of different products, different media buyers, and different locations in each channel.
To view ad reports, follow these steps:
1. Select the corresponding channel in Ads Manager and select Report
2. Select Columns in the report
3. Drag options on the right side of the list to sort as needed
4. Click to Save as Columns Preset to save your common settings
5. Click Export to export the report according to the custom settings