Facebook

Click Ads Manager, select Facebook in the left column, and click Create to start creating an ad.

1.Select a template and an ad account

After entering the ad creation page, you can click Select Template to quickly create an ad. If you don’t need to use a template, you can directly select the ad account.

Tips:When using XMP to create an advertisement, you can click Save Template in the below bar to save the current settings as a template. When creating ads in the future, it supports cross-account quick calling, which greatly improves the efficiency of ad creation.

2.Edit splitting rules and ad naming rules

Click Edit on the right to set the split rule and ad name for this ad creation.

Tips:XMP supports batch creation of ads, you can create multiple campaigns or ad groups with different targeting and creative groups at one time. By editing split rules, you can freely configure your ad structure.
For example: Setting targeting is split by ad group dimension, if you add 10 targeting packages, XMP will create 10 ad groups for you.

3.Campaign Settings

Complete the campaign settings based on your advertising needs.

If you need to run Automated App Ads, please turn on the corresponding switch.

Tips:In the bidding strategy, the corresponding relationship between old field and new field on Facebook platform is as follows:

4.Promotion Settings

Set the ad group name and promoted products as needed.

5.Locations Settings

Set up location groups according to your promotion needs. Click Add to add multiple location groups.

You can also click Batch Import to input different locations into this page according to the operation rules to automatically generate multiple locations groups.

6.Placement Settings

The platform can be set to automatic placement or manual setting.

7.Targeting Settings

Set targeting or directly add existing targeting packages according to requirements. Click Add to add multiple targeting packages. Different targeting settings will automatically generate corresponding campaigns or ad groups according to the splitting rules.

In addition, you can also click Save to save the frequently used targeting settings. In the future, you can click Select a Targeting Package or Add Targeting Package in Bulk to quickly use the targeting package.

8.Bid Settings

Set bids based on delivery needs. It can be set according to daily budget and total budget respectively.

XMP supports VO, AEO optimization objectives.

9.Creative Settings

Complete creative settings according to promotion requirements.

10.Creative Group Settings

According to the delivery needs, select the material type and the material for rotation, and add the primary text, call to action, etc. Click Add to add multiple creative groups. Different creative groups will automatically generate corresponding campaigns or ad groups according to the splitting rules.

Preview & Publish

After all settings are completed, click Preview to enter the preview page. All campaigns, ad groups and creatives can be previewed here, and individual campaigns or ad groups can be opened, paused, or deleted.

After confirmation, click Publish and the creation is completed.