Creative Report

Creative content is a crucial element in ad placement. Creative data analysis can uncover better creative directions and optimization strategies. To improve the convenience and efficiency of creative data analysis, XMP Creative Reports supports viewing overall creative data and placement data across various media, covering a wider range of data analysis scenarios.

 

I. Supports Data Drill-Down

Click the blue "+" button to select the granularity of drill-down.

• Supports cross-media aggregation of creative data. Even if a creative is simultaneously deployed across multiple media, regions, and dates, XMP creative reports allow you to view the aggregated data for that creative, facilitating analysis of the overall creative performance.

• • Comprehensive Ad Performance Evaluation: You can evaluate the overall performance of ads across different media channels. Understanding metrics such as impressions, click-through rates, and conversion rates across various media provides insights into the overall performance and effectiveness of the ad, offering a basis for adjusting advertising strategies.

• Supports viewing data for specific creatives by media. This data provides strong support and guidance for decision-makers, helping users make more informed decisions and improve the effectiveness and return on investment of their advertising campaigns.

• • Optimize Media Selection: Understand the performance differences across different media. Comparing the performance and effectiveness of creatives on different media helps decision-makers better select and optimize media channels to achieve higher impressions, click-through rates, and conversion rates.

 

II. Supports Data Filtering

Click the "Filter" button to quickly find data.

• Filter by Value

• • Includes data metrics such as impressions, clicks, and spend. When multiple data metrics are used as filter conditions, the final search results are the union of all data conditions met.

• Filter by Condition

• • Filter tags can be used for refined analysis of creative elements. For example, tagging the style, type, elements, characteristics, or characters of the creative allows you to identify high-quality creative elements within the report, thereby optimizing creative iteration.
  • View the effects of different types of creatives.