XMP integrates with Adjust. You can view attribution data including ROI, LTV, ROAS, etc, from Adjust in real time and all in one place.

Step 1. Authorize your Adjust account

1. You can add an Adjust account in Management > Platforms > Add Platform.

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2. Select Attribution > Adjust and enter your Account Name and API Token. If the page displays "No data" after clicking "OK", please create an App on XMP first.

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✍️Tips:
API Token: Adjust’s API service is only available to customers on Business Pro and above packages, if you don’t have access then this can be left blank and you can install data to XMP Postback only.

About detailed steps to obtain an API Token, click here: How to find the API Token in the Adjust backstage

3. Save information and complete authorization.

Step 2 Bind Apps

1.Click Management > Platformd > App Binding

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2.Click to Select App, select the app to be bound in the pop-up window, and select Adjust for the binding platform. The APP Token acquisition path is shown below, and you can select the time zone and attribution method as needed.

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（1）APP Token acquisition：

New version：

Classic version：

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Tips: It is recommended to keep the time zone and attribution method consistent with the Adjust backend to avoid data discrepancies

（2）According to the data configuration items of the Adjust backend report, fill in the UTC offset, Attribution type, Attribution source, Attribution status, Ad Revenue Sources and other settings into the XMP backend to ensure that the data pulled by XMP is consistent with the Adjust backend.

3.Save the information to complete the app binding, and the platform management operation is done.

Step 3. Add Custom Events

This step is optional.

If you need to view data for custom events, you must complete the custom event configuration. The configuration steps are as follows:

Go to Management > Platform Management > App Binding. You can click Event Manage individually, or Bulk Bind Event after selecting multiple Apps.
Enter the names of the custom events you want to pull. Event names must exactly match those in the Adjust dashboard.
Check the box of Pulling first-day data or SKAN data if you need them, then click OK to submit.

✍️ Field Description – Pull First-Day Data, Pull SKAN Data

Pull First-Day Data: When checked, you can view metrics such as first-day users and first-day count of the event in the XMP dashboard.
Pull SKAN Data: When checked, you can view SKAN metrics such as event count and revenue.

Step 4 View data

After completing the above steps, you can view the data within 2 to 3 hours.
Due to the update frequency limitations of the third-party API, Day N retention, revenue, and other user lifecycle data will align with the Adjust backend after 2-3 days.
The event metrics pulled by XMP are consistent with the same period cohort reports in the third-party backend, which capture event occurrence data after user activation.
To view the data, go to Ads Manager/Report/Traffic etc. > Columns > Adjust

💡 If you have further questions, please feel free to contact us via xmp-support@mobvista.com. Thanks!