Platform Management

XMP integrates MMP and MP data for consolidated reports, enabling users to view advertising, MMP, and monetization data in a single report. It supports multiple dimensions such as Campaign, Ad Set, Ad, and creative for easy advertising optimization decisions based on ROI. Once authorized, XMP users can access the back-end data of their products, including LTV, ROAS, and retention rate. XMP currently integrates with MMPs (Adjust, AppsFlyer, Tenjin, and Reyun) and MAPs (Max, Topon). For detailed instructions, please check in this column.