Promotion Optimization of MTG
1. Optimization for creation and editing of associated interface calls.
2. Optimization for Operation Experience
— Layout Adjustment: Split order creation and tracking settings, and add tracking self-check.
— Expand the Creative Location: Support selecting "all" in creative location.
— Introduce Bid Methods: Support Excel Edit Bid in Traffic, etc.
FB Version 2.5 Updates
1. Support ASC Ads
— Support the creation and duplication of website links for ASC.
2. More Optimizations
— Application events supports single-effect cost bidding.
— Enhanced validation, extracting format fields.
— Linked actions for clearing targeting content on iOS 14 and OS switches, etc.
Traffic Updates
1. Seamless Access to Sub-channel Detail
— Enhancing the UI interface of Traffic, enabling users to effortlessly navigate to Sub-channel Detail directly from the homepage.
2. Introducing Side Pop-up for Sub-source Analysis
— Showcasing visualization and detailed data of both Sub-source Type and ID dimensions.
3. Introducing New Indicators: Top Competitor Coverage
— Emphasizing comprehensive coverage of top competitors, including Top50 and Top100.
November 2023
Facebook Updates
1. Introduce Campaign Objective
— Support App Ads: Sales, Leads, Engagement, Traffic.
— Support Website Ads: eads, Engagement, Traffic.
2. Introduce Creative Settings
— Support "Use this Page for your ad's identity instead of the app name".
3. Introduce Creative Groups
— Support "Advantage+ Creative"
— Support deep link.
4. Introduce Batch Copy
— Support copying creative groups, targeting groups and location groups in bulk by "Batch copy" button.
5. Other Optimizations
— Support setting "Target the audience that had installed the app" in Targeting Groups.
— Support setting various standard events in Bid & Budget.
— Support editing Bid & Budget in preview page.
Facebook Updates
1. Support Setting "Custom Events" Metrics
— Step1: Add custom events and turn on As custom event metrics.
— Step2: Enter the coloum and select the "custom events" metrics.
2. Introduce Related Metrics of Standard Events
— Introduce related metrics, such as Subscriptions and Adds to wishlist.
3. Support Filtering Account Status
— Support filtering account status in Campaign, Ad Set and Ads.
— Support filtering account status in Report(Report Type: All).
Traffic Updates
1. Introduce Navigation to Help Centre
— Click the Usage Guidelines, redirecting to the Help Centre to view the introduction and usage introduction of Traffic.
2. Update Related Metrics of Traffic
— Introduce the Competitor coverage* metrics
*The meaning of this indicator is that in the sub-channels where the competitor has installations, the percentage of sub-channels where the app also has installations.
— Change "Sub-channel Coverage" into "Overall Coverage".
3. Update the Entrance of Sub-channel Details
— Overall Sub-channel: Ranking of top sub-channels calculated based on delivery data from all applications on the same platform.
— Competitor Sub-channel: Ranking of top sub-channels calculated based on delivery data from competitors.
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