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Frequently Asked Questions

Serial Number
Account Management and Permissions Q&A
Attached Drawing
Keywords
1
Q: How can I convert sub-admin permissions to design permissions?
A: You need to first disable the current sub-admin account, delete it, and then re-add it with design permissions. Please note that permissions cannot be directly downgraded and must be processed through this workflow.
 
Sub-admin, Permission Change, Design Permission, Disable Account
2
Q: How to individually authorize permissions for specific advertising accounts for specific users?
A: Operating method for authorizing individual advertising account permissions
Authorized by the administrator
  1.   Enter XMP Backstage → "Management" → "Advertising Account"
  1.   Select the target ad account → "Add Collaborator"
  1.   Effective Rules:
    1.     This account is only visible to the added collaborators and their line managers
    1.     Other users cannot view or operate this account
Optimizer self-authorization
  1.   Allow optimizers to log in to XMP using their own media accounts such as Facebook/TikTok
  1.   Directly bind the target advertising account within XMP (the optimizer must have permissions on the media platform)
  1.   Authority Attribution: Whoever binds the account has the administrative authority
 
 
3
How to Unbind a Specific XMP User from an FB Personal Account
Unbinding Steps:
  1. Delete all associated advertising accounts
  2. Remove the FB user who manages this XMP sub-account
  3. Rebind the required advertising account
 
Account Unbinding, Permission Management, Rebinding
4
Q: Can the same FB account be bound to XMP backends of different entities?
A: Yes, different companies can separately bind the same FB account to their respective XMP backends
 
FB Account, Multi-Entity Binding, No Conflict
5
 
Q: What if the Serial Number of account bindings is insufficient but data needs to be retained?
A:
  • Unbind unused accounts: retain account data
  • Delete Account: Clear All Data
 
Account Unbinding, Data Retention, Account Management
6
 
Q: When an assistant fails to operate FB ads with the error message "no permission", how should it be resolved?
A: Check if the personal account has the operation permission for the advertising account
 
 
7
Q: Can the optimizer use the administrator's FB personal account?
A: When an administrator assigns an advertising account to an optimizer, the personal account associated with the assignment will be authorized for the optimizer's use as well.
 
8
Q: After deleting the sub-admin and changing to optimized permissions, is it necessary to reauthorize the FB ad account?
A: Reauthorization is not required. When deleting an account, the system will automatically transfer the permissions to the superior administrator, and then only reallocation is needed.
 
Sub-admin deletion, permission inheritance, FB ad account
9
Q: What is the function of the "assistant staff"?
A: An account can have multiple assistants, who have the same operational permissions as the account owner.
 
Assistant staff, permission sharing, multi-user operation
10
Q: Why does the "associated person" FB personal account displayed for the same ad account differ across different XMP accounts?
A: Each XMP user can authorize their own personal account for the same advertising account, so different accounts will display information about their respective authorized personal accounts.
 
 
11
Q: What specific authorization does "Authorizer" refer to?
A: The authorizer refers to the XMP user who introduced the personal account into the system. If the original user account is deleted, the permissions will be inherited by the superior administrator. You can set the default personal account for each account in the ad management.
 
12
Q: How to resolve the "Account does not exist" error when inviting a new account?
A: Please try opening the activation link in a new browser window to activate your account
Account activation, Account does not exist, New browser
13
Q: How to bind an INS account to the XMP backend?
A: The authorization method for the INS account is the same as that for the FB page, and it will be connected to the system along with the personal account during authorization.
 
 
INS Binding, Authorization Process, Personal Account
Serial Number
Advertisement Creation and Publishing Q&A
Attached Drawing
Keywords
1
Q: How to create a new advertising template?
A:
  1. Enter the "Promotion" module and click "Create Ad" in the upper right corner
  2. After completing the ad settings on the creation page
  3. Click the "Save as Template" button at the bottom of the page
 
Ad Template, Create Ad, Save Template
2
Q: How to confirm that the ad settings are correct? What should be done if the ad is not displayed immediately after publication?
A:
  1. Use the XMP "Preview" feature to check the ad content;
  2. After clicking "Publish", you can view it in the FB backend within 1-2 minutes;
  3. If it is not displayed, please check the task status in XMP "Task Center".
Ad Preview
Release Delayed
Task Center
3
Q: If an ad fails, how can I check the reason?
A: Tools - Task Center - Details
 
4
Q: How to republish a failed ad?
A:
Go to the "Task Center", select the corresponding advertisement, and perform the "Retry" or "Copy" operation
 
Creative Cover, Video Frame, Default Settings
5
Q: Unable to view relevant ads on the media side, the ad failed, and the issue cannot be found
A:
Ads that fail to be created will not be displayed in the account. Please check the details in the "Task Center" to obtain the reason for the failure.
 
Ad Failure, Error Troubleshooting, Task Center
6
Q: How long after an ad is published on XMP will it appear on FB?
A: After the ad is published, please first confirm whether the setup was successful in the XMP Task Center. After success, it usually takes 1-2 minutes to appear in the FB backend.
 
Advertisement Publishing, Display Delay, 1-2 Minutes
7
Q: Can WhatsApp private message ads be re-run by duplication?
A: Supported. The system supports both the creation and duplication of WhatsApp private message ads simultaneously.
 
WhatsApp Ads, Private Message Ads, Duplicate Placement
8
Q: FB Webpage Custom Events cannot be synchronized to XMP. How to solve this?
A:
  • Custom event: needs to be manually added in XMP;
  • Custom Conversion Event: XMP Automatic Synchronization. If it does not appear after a new addition in the media backend, please wait for 1 hour or manually synchronize
 
Custom Event
Conversion Event
Data Synchronization Delay
9
Q: How to determine which are custom conversion events?
A: If there is a marker like the red box in the conversion event list when creating an ad in the account, it is a custom conversion event; otherwise, it is a custom event.
 
10
Q: The reason for the ad failure is "token not found". What actions need to be taken?
A: The account has lost its permissions. Please reauthorize it.
 
 
 
11
Q: XMP display ad was created successfully, but the ad campaign is not displayed in the Facebook backend. How to resolve this?
A:
This issue is caused by synchronization delay or display anomalies on the Facebook platform (not an XMP operation failure). Please follow the steps below to resolve it:
  1. Targeted Ad Campaign:
    1. Enter XMP "Task Center" → Open the corresponding task details → Copy Ad Account ID and Campaign ID .
  2. Manual Jump Inspection:
    1. Visit the official Facebook link: https://adsmanager.facebook.com/adsmanager/manage/campaigns/edit?act={Account ID}&nav_entry_point=bm_global_nav_shortcut&selected_campaign_ids={Campaign ID}
    2. Replace {Account ID} and {Series ID} with the values copied in Step 1.
  3. Result Explanation:
    1. If the link can open the ad normally: Facebook backend shows a delay, please wait 10 - 30 minutes for it to automatically recover;
    2. If the link reports an error: Check if the ID was entered incorrectly, or submit a ticket to the Facebook Support Team.
⚠️ Attention: This issue is a known compatibility defect of Facebook, and XMP has no control over it. It is recommended to prioritize using link forced redirection.
 
Ad not displayed, FB backend delay, Campaign missing, Task Center redirection, Facebook synchronization exception
12
Q: Why did I select my personal account when creating an ad, but it shows my colleague's personal account when I copy it?
A: When duplicating an ad, the system will prompt you to reselect your personal account. To ensure you are using the correct personal account, please confirm your selection again during the duplication process.
Ad duplication, personal account selection, permission confirmation
13
Q: How are App and Pixel creatives synced to the XMP platform?
A: All FB assets (including Apps and Pixels) associated with FB personal accounts will be synchronized to the XMP platform along with the ad accounts.
 
14
Q: Is the copied ad the original post or a new post?
A: Determined by the ad type:
  • Generic Creatives Ad: Duplicate to Generate New Post
  • Post Ad: Copy and Keep Original Post
 
Ad duplication, post type, new post generation
15
Q: The event viewed on the conversion management page shows "Bound Application" as empty. Is it because the event has not been triggered yet?
A:
For web conversion events, the system will not display the bound app information, which is normal. App information is only displayed for app events, and web event tracking does not rely on specific app binding
 
Conversion Events, Web Events, App Binding, Event Tracking, Data Display
16
Q: Why are there only ad groups but no ads when duplicating a campaign?
A: If the campaign was not created via XMP, the system cannot copy ad creatives across accounts
 
Ad Duplication, Non-XMP Creation, Restrictions
17
Q: How can AI automatic optimization rules be applied to multiple accounts?
A: One rule can monitor multiple accounts, and different adjustment/stop-loss limits can be set for different accounts.
 
AI Optimization, Multi-Account Monitoring, Quota Setting
18
Q: Can I duplicate campaigns not created by XMP?
A: You can duplicate ad campaigns and ad sets, but you cannot duplicate ad creatives. Ad creatives directly created in the FB backend cannot be retrieved.
 
Ad duplication, non-XMP creation, creative restrictions
19
Q: Can I pull custom videos from the account backend?
A: Currently only authorized trailer posts and automated creatives are supported, and pulling custom post videos is not supported.
Video retrieval, custom posts, and feature restrictions
20
Q: Can I pull custom videos from the account backend?
A: Currently only authorized trailer posts and automated creatives are supported, and pulling custom post videos is not supported.
 
 
21
 
Q: Can you provide a Pixel for testing?
A:
You need to use your own account, homepage, and Pixel, and we provide a comprehensive data protection policy. You may also authorize a paused account for testing and experience.
 
Pixel Testing, Data Protection, Account Authorization
22
Q: TT failed to publish an ad, with the prompt "No permission to operate on advertisers"
A:
The currently used TikTok personal account has not obtained the advertising account operation permission in the Business Center
 
TT Ads, Permission Error, Account Authorization
Serial Number
Creatives Management Q&A
Attached Drawing
Keywords
1
Q: If creatives are uploaded and ads are placed via XMP, at this time the creative library in the FB Ads Manager will also have the creative uploaded. Subsequently, if the creative is directly used in the FB Ads Manager to create a new ad, will XMP still recognize it as a FB channel creative?
A: Yes
 
Creative Ownership
XMP Push
Cross-platform Usage
2
Q: Why does an agent have creative permissions but still cannot see certain creative packages?
A: Google video creatives need to be first pushed to the YouTube platform before they can be directly selected. Only videos that have been pushed and for which the user has permission will be displayed.
Creatives Permissions, Video Push, YouTube
3
Q: How can individual account users view and use the creatives in the creative library?
A: In the XMP Creative Library module of the Creative Library, simply set the corresponding permissions for the specific creative library.
Personal Account, Creatives Library Permissions, XMP Creatives Library
4
Q: Why can't I filter out creatives with the specified name in the creative report?
A: Possible Reasons:
  1. Creatives not pushed via XMP (directly created in the media backend), XMP names creatives after ad copy;
  2. Please export the complete report to verify the name keywords
 
Creative query failed, not an XMP creative
Report Export
5
Q: Creative Synchronization Delay
A:
  • Directly upload XMP creative library: ready to use immediately
  • Upload to Media Creative Library: Synchronization Delay is 4-8 hours (depending on the amount of creatives). It is recommended to use the XMP Creative Library for uploading first.
 
Creative Synchronization, Upload Delay, Creative Library
6
Q: Is it valid to upload directly using the designer ID from the in-house creative library without creating on the XMP platform?
A: Invalid. The User Identification of the XMP system must be used, and the internal designer list can be synchronized to the XMP platform via the User Management API
Privacy Issues
Creative Upload, ID Verification, API Synchronization
7
Q: Rules for Selecting Facebook Creative Cover
A:
The system defaults to using the first frame of the video as the cover image
 
Creative Cover, Video Frame, Default Settings
8
Q: What are the criteria for determining new creatives?
A: The system determines through multiple dimensions:
  • Serial Number of associated creatives: Total Serial Number of creatives historically associated
  • Total Serial Number of creatives used: Total historical usage times
  • Serial Number of newly added creatives: The quantity of creatives added within the specified time period (including XMP and media backend)
  • Serial Number of consumed creatives: The quantity of creatives consumed within the specified time
  • New creatives utilization rate: Serial Number of consumed new creatives / Serial Number of newly launched creatives
 
New creatives determination, usage rate, and creative association
9
Q: How to edit tags in bulk without overwriting existing tags?
A: Currently, the system does not support the function of batch adding tags, and each batch edit will overwrite the original tags.
 
Batch Edit, Tag Management, Override Tags
10
Q: Do the automatic tagging rules apply to new, unpromoted creatives in the XMP creative library?
A: Automatic tagging rules are only applicable to creatives in the creative report and do not apply to unpromoted creatives in the creative library.
 
Automatic Tagging, Creative Library, Unpromoted Creatives
11
Q: When creatives created via XMP are used for Retargeting ads, can the data continue to be targeted to the original channel?
A: Yes. Creatives created through the XMP system will maintain channel tracking capabilities, enabling accurate attribution even when used in Retargeting ads.
 
Creatives Tracking, Retargeting Ads, Channel Attribution
12
Q: What are the video size limits for the Applovin channel?
A: Video size must be controlled within 1GB
 
 
13
Q: Why doesn't the name of the video creative in the Google Ads channel display?
A: The issue with name display does not affect the actual release, and the system will use the names of creatives within the channel normally.
 
Google Ads, Creative Name, Display Issues
14
We push creatives to XMP through our platform. How many times can a creative be pushed?
can be uploaded repeatedly
 
 
15
Q: GG creatives upload is laggy
A:
YouTube API occasionally malfunctions, please check:
  1. Does the video already exist in the YouTube backend?
  2. Whether the XMP creative library has been successfully synchronized
 
Upload laggy, API exception, status check
16
Q: Can I view local time data for accounts in different time zones?
A: The system does not convert timezone data. The filtered dates display data in the local timezone of each account, and timezone accounts that have not reached the selected date will show no data.
 
Time zone data, no conversion, local time
17
 
Q: TikTok channel channel_material_id is inconsistent
A:
It is normal for the same video uploaded multiple times to different TikTok ad accounts to generate different channel_material_id values.
 
Creative ID, TikTok, Multi-account Upload
Serial Number
Data and Reports Q&A
Attached Drawing
Keywords
1
Q: Report image display is abnormal (broken image)
A:
The preview image provided by the media has temporarily expired. The system will automatically resynchronize. Please check later.
 
Report anomalies, image synchronization, automatic repair
2
Q: The exported report always shows "Data is being prepared".
A:
It may be that the browser has blocked pop-up windows. Please check the blocking prompt on the right side of the address bar and allow pop-ups.
 
Report Export, Browser Settings, Pop-up Blocking
3
Q: After authorizing the account, only ad group data is available, but no creative data.
A:
  • Ad Group Data: Updated every 15 minutes
  • Creatives data: Due to summary processing involving tags and other elements, there is a 2-3 hour delay
 
Data latency, creative statistics, data synchronization
4
Q: The previous data has not been synchronized yet. Do we need to wait?
A: By default, the system only retrieves data from the past 7 days. If you need earlier data, you must manually request technical support to retrieve it.
 
Data synchronization, historical data, 7-day limit
5
Q: What is the data update frequency of the XMP platform?
A: Data is usually updated every 1-2 hours
Data update, refresh frequency, 1-2 hours
6
Q: How to address the issue of multiple occurrences of the same creative?
A: Creatives published through the XMP system can achieve data aggregation, but creatives directly published in the FB backend cannot be merged and identified.
 
Creative integration, data aggregation, XMP publishing
7
Q: Can order data before API association be retrieved?
A: Unable to pull historical order data before API association
 
 
adspolar
API Association, Data Limitation, Historical Orders
8
Q: Can XMP identify the consumption sources of creatives with the same name uploaded from different channels?
A: Only creatives pushed/created via XMP can accurately identify the channel source. Identical creatives directly uploaded in the backends of various media platforms will be considered different creatives.
 
Channel Identification, Creative Source, XMP Push
9
Q: How to aggregate the consumption of the same creatives across different channels?
A: Different methods are adopted according to different channels:
  • FB/GG Channel: Only aggregate creatives pushed via XMP, while those directly uploaded in the backend are considered different creatives
  • TT Channel: Automatically aggregated via the unique MD5 ID of creatives Data viewing location:
  1. Creative Dashboard: Displays complete creative data for all authorized accounts
  2. XMP Creative Library: Only display creative data associated with folders
 
Cross-channel aggregation, creative ID, data viewing
10
Q: How long does it take to backtrack historical data?
A: It requires manual retrieval by the technical team, usually taking 1-2 working days to complete.
 
Historical data, manual retrieval, 1-2 days
Serial Number
Channel and Platform Differences Q&A
Attached Drawing
Keywords
1
Q: Does a TikTok advertising account need to be created separately?
A: You need to create an advertising account on the official TikTok Ads website in advance and authorize it to XMP
 
TT Account Authorization
2
Q: Do FB and TT ad campaigns support duplicate names?
A:
FB allows duplicate names, so if sorting is required, {sequence Serial Number} can only be added at the end of the series
TT does not allow duplicate names. Even if {sequence Serial Number} is not added at the end of the series, the sequence Serial Number will be automatically added at the end of the series when publishing ads
 
 
3
Q: Why doesn't the YTB channel authorization display all channels?
A: Only channel owners can perform authorization operations, and channels managed by non-owners will not be displayed
YouTube Authorization, Channel Owner, Permission Restrictions
4
Q: Why can't the newly created TikTok Pixel be immediately selected in XMP?
A: TikTok's new Pixel synchronization takes a long time, which is a known issue on the platform. It is recommended to wait 24 hours and then try again.
 
 
5
Q: How are account data from different time zones displayed?
A: XMP does not convert timezone data, and the filtered dates display data in the timezones of each account itself. Timezone accounts that have not reached the selected date will show no data.
 
Time zone differences, data display, no conversion
6
Q: If the account is set to UTC-0 timezone during account opening, can it be modified to another timezone in XMP? What are the differences in timezone policies between Kwai and other media platforms?
A: Kwai only supports the UTC-0 time zone and it cannot be modified; other media platforms follow the time zone of the account at the time of opening. XMP does not support modifying the time zone of advertising accounts, and all operations are processed according to the original time zone of the account.
 
Time Zone Settings
Kwai UTC-0 XMP Time Zone Restriction
7
Q: Does TikTok GMV Max support full-domain delivery?
A: Supported. Each link allows up to 1 plan for full-domain placement.
TikTok, GMV Max, Omnichannel Delivery
Serial Number
Technical Docking and API Q&A
Attached Drawing
Keywords
1
Q: How does XMP receive the attribution data of web pages from Adjust?
A: W2a is available. When creating a new XMP product, simply select the "Android" platform and choose "Other" for the store to connect to Adjust attribution data.
Adjust Attribution, Android Platform, Data Integration
2
Q: The event failed to pass the Adjust API verification. Please confirm that the event name is filled in correctly and try again.
A: The event "adjust" does not exist. It is essential that the case and underscores are exactly the same.
 
3
Q: How to mark optimizer information in the creative upload interface?
A: Creatives are not directly associated with optimizers. The "Creative Person" field can be used to fill in optimizer information. The "Designer" field requires the use of XMP User Identification.
Creatives Upload, Optimizer Annotation, Creative Person Fields
4
Q: Can sub-departments be created through an interface?
A: The system does not support the concept of sub-departments, only supporting the creation of different types of root departments
 
Department Management, Interface Restrictions, Root Department
5
Q: What size of files is asynchronous upload suitable for?
A: Batch uploads are recommended to use asynchronous methods. The upload status can be batch queried via the creative information interface, and successfully returning creative information indicates that the upload is completed.
Privacy Issues
Asynchronous Upload, Batch Processing, Status Query
Serial Number
Account Security and Compliance Q&A
Attached Drawing
Keywords
1
 
Q: What are the common reasons for BM (Business Management Platform) account suspension?
A:
  1. Abuse of automated operations
    1. Use machines to quickly generate a large amount of dynamic content
    2. Automated operations that mimic real human behavior
    3. False activity operations initiated by non-human entities
  2. Violation of Platform Policy
    1. Posting of violating content (such as false information, infringing content, etc.)
    2. Abnormal operations that bypass platform restrictions
    3. Multiple repeated violations of Community Guidelines
  3. Account security issues
    1. Abnormal Login Activity
    2. Unauthorized account access
BM Ban, Violation of Operations, Automated Abuse, Account Security, Platform Policy
2
Q: Will using XMP result in account suspension?
A:
XMP is an official partner of Facebook, and account bans are not related to platform usage
https://www.facebook.com/business/partner-directory/search?solution_type=campaign_management&ref=fmp_about_solution_card
 
Account security, official certification, account suspension risk
3
Q: Does the network environment need to be consistent with the FB login environment?
A: Consistency of the environment is only required during authorization. Daily use is not affected by the network environment, nor will it cause account abnormalities due to the use of XMP.
 
Network environment, authorization requirements, daily use
4
Q: Will multiple people operating simultaneously on different devices affect the stability of a Facebook personal account?
A: Authorization for XMP can be performed in a commonly used browser environment, after which you can log in to XMP in a normal domestic environment to perform operations.
Fb cannot read the operating environment on XMP, so there's no need to worry
 
 
5
Q: What could be the possible reasons for errors when binding a FB account?
A: Common causes include:
  1. This FB account is not associated with a valid advertising account
  2. Logged in with the wrong FB personal account. It is recommended to check the account association status and personal account login information.
FB Binding, Account Association
Serial Number
Currency and Settlement Q&A
Attached Drawing
Keywords
1
Q: What currency does the account belong to, and is it related to the registration jurisdiction?
A: Account currency is subject to the settings at the time of account opening (e.g., HKD/USD) and is not related to the registration jurisdiction.
 
Account Currency
2
Q: After binding a Hong Kong dollar account, can it automatically convert and display in US dollars?
A: The system will use the daily exchange rate of the Bank of China as a benchmark and automatically display the US dollar amount in the summary row of the table.
Currency conversion, exchange rate benchmark, US dollar display
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Last modified: 2025-12-17Powered by