Kwai ad account connection

💡 XMP has integrated with the Kwai channel, supporting the ad creation, editing, and viewing of campaigns, ad groups, creatives, and other dimension data.

✍️ How to authorize your Kwai account?

The authorization process differs between channel advertisers and direct advertisers/agencies. Below, we will provide separate instructions for each:

1. Authorization Process for Channel Advertiser

Currently, channel advertisers who want to authorize their Kwai advertising accounts for XMP need to follow the process outlined below:

1.1 Send Authorization Email to the Agent and Kwai

The email must be sent to the Kwai public email, XMP email, Kwai sales email, and the agent's email.

• The email must be sent by the advertiser themselves and not by the agent.

• The authorization scope covers all interfaces for ad placements by default. If you want to modify this, please contact Kwai sales before sending the email.

• Kwai for Business Advertising Platform Account ID: xxx (any one will suffice; there is no need to enumerate all).

✍️ Email Template:
Subject:
Kwai MAPI - Authorization for Third-Party Developer Access by Direct Advertiser or Agency
Recipients:
Kwaiapi@kuaishou.com (API Public Email), xmp-public@global.nativex.com (XMP Email), Agent's Email, Kwai Sales Email
Email Body:
We, [Direct Advertiser or Agency Entity], hereby submit our application for authorization to access Kwai API through XMP, using the email address xmp-public@global.nativex.com.

1. Authorization Scope: "ad_mapi_campaign_write, ad_mapi_campaign_read, ad_mapi_unit_write, ad_mapi_unit_read, ad_mapi_creative_write,ad_mapi_creative_read, ad_mapi_material_write, ad_mapi_material_read, ad_mapi_report"

2. Our Kwai for Business Advertising Platform Account ID:
AA：6028XXX (any one will suffice; no need to enumerate all)

3. Agency Enterprise Name registered with Kwai Ads:
[Direct Advertiser or Agency Entity]

4. XMP Login Email : xxx@mobvista.com [Required]

Best regards,
[Your Direct Advertiser or Agency Entity Name]

Tips: If there are multiple entities under the advertiser that need to be authorized collectively, a stamped Letter of Undertaking should be attached.

The Letter of Undertaking only needs to be filled out for the channel advertiser section, and other parts should be deleted. Include the entities and their associated ad account ID at the end (only one account ID is required, not all).

• Attachment: Letter of Undertaking

1.2 Agent Confirmation

Coordinate with the agent and request them to reply to all emails in the following format:

Email Content:
Confirm that [Advertiser Entity] has introduced the channel advertiser for [Agent Entity].

1.3 Kwai Platform Confirmation and CorpID Retrieval

The Kwai platform will reply to the email as per the documentation requirements and provide the CorpID corresponding to the advertiser entity on Kwai.

Kwai Reply Email Format:
Email content: Configuration for [Advertiser Entity] under [XMP][xmp-public@global.nativex.com] authorization is complete. Please confirm.

1.4 Enter CorpID in XMP

• Log in to XMP, go to Management — Ad Accounts — Kwai page, click "Add Account,"
• Enter the CorpID, and account time zone obtained from the email
• Click "Save" to complete the authorization.
• Relevant data can be viewed in approximately 30 minutes under Ads Manager/Dashboard.

2. Authorization Process for Direct Advertisers or Agencies

Direct advertisers or agencies who want to authorize their Kwai advertising accounts for XMP need to follow the process outlined below:

2.1 Send Authorization Email to Kwai

The email must be sent to the Kwai public email, XMP email, and Kwai sales email.

The authorization scope covers all interfaces for ad placements by default. If you want to modify this, please contact Kwai sales before sending the email.

✍️ Email Template:
Subject: Kwai MAPI - Authorization for Three-Party Developer Access by Direct Advertiser or Agency
Recipients:
Kwaiapi@kuaishou.com (API Public Email), xmp-public@global.nativex.com (XMP Email), Kwai Sales Email

Email Body:
We, [Direct Advertiser or Agency Entity], hereby apply to authorize [XMP][xmp-public@global.nativex.com] to access and operate the Kwai API on our behalf.

1. Authorization Scope: "ad_mapi_campaign_write, ad_mapi_campaign_read, ad_mapi_unit_write, ad_mapi_unit_read, ad_mapi_creative_write, ad_mapi_creative_read, ad_mapi_material_write, ad_mapi_material_read, ad_mapi_report"

2. Our Kwai for Business Advertising Platform Account ID:
AA：6028XXX (any one will suffice; no need to enumerate all)

3. Agency Enterprise Name registered with Kwai Ads:
[Direct Advertiser or Agency Entity]

4. XMP Login Email : xxx@mobvista.com [Required]

Best regards,
[Your Direct Advertiser or Agency Entity Name]

2.2 Kwai Platform Confirmation and CorpID Retrieval

The Kwai platform will reply to the email as per the documentation requirements and provide the CorpID corresponding to the advertiser entity on Kwai.

Kwai's Reply Email:
Configuration for [Direct Advertiser or Agency Entity] under [XMP][xmp-public@global.nativex.com] authorization is complete. Please confirm.

2.3 Enter CorpID in XMP

Log in to XMP, go to Management — Ad Accounts — Kwai, click "Add Account," enter the entity name, CorpID, and account time zone obtained from the email, click confirm to complete the authorization. Relevant data can be viewed in approximately 30 minutes under Promotion/Dashboard.

• Data can be viewed approximately 30 minutes after completing the above steps.

Attachments

Letter of Undertaking

💡 If you have any further questions, please feel free to contact us via xmp-support@mobvista.com. Thanks!