Report

Core Functional Features

💡 Visualized reports, aggregating multi-dimensional data

• Intuitively display placement data and recovery data, including key indicators such as spend, display, click, conversion, revenue, retention and so on.
• Support data aggregation by product/commodity, channel, ad account, series, material, platform, region and other multi-dimensions to deeply explore the value of data.
• Adopt multiple visualization methods to present data, including cards, trend charts, bar charts, stacked bar charts, etc. to make data analysis more intuitive and efficient.

💡 Support multiple report types, customize group comparison

• Support comprehensive report, material report, product report, label report.
• Supports setting multiple groups of filtering conditions, comparing and analyzing data under different dimensions, and quickly identifying high-performing ad campaigns and materials.

💡 Grouping Save Data Templates

• Supports saving data Report view for quick and easy viewing of commonly used data analysis results.
• Support grouping by project/product for more refined data management.

Instructions for use

Add Report

• Report Name: customize the name to identify it.
• Report Location: you can choose which folder to put the Report into for group management
• Report Type: choose from Consolidated Report, Material Report, Product Report, or Label Report

🔔 Introduction to Report Types

• Comprehensive Reports: Support cross-channel, cross-account reports for product/commodity, channel, region, account, promotion series, ad group, layout and other dimensions.
• Material Report: Aggregated report by material or label, designer and other dimensions, can aggregate the same material cross-channel cross-account data. Support to view the material Roas and other recycling data, and evaluate the cost and profitability of material acquisition in a comprehensive manner.
• Product Report: Only for "APP version", you can view the data of product dimension, and can visually identify the product Icon.
• Label Report: Add custom attributes to the ad series, ad groups, and other layers, and then analyze the data for the different tags.

🔔 Introduction to Related Channels 

• Summary: a cross-channel, cross-account report that contains only generic fields; e.g. spend, display, clicks, conversions etc. 
• Single-channel: a cross-account report on a single channel, containing channel-specific fields; e.g. completed registration, added to cart, etc.

📣📣📣 The Grouping Comparison feature allows you to conditionally group data in the Report by multiple dimensions and compare and analyze the data between different groups.

Save Report

Share Report

1. Click the "Share" button on the top right corner of the page.
2. Select who you want to share, including administrators, sub-administrators, optimization managers and optimizers in your company.
3. Click the "OK" button to complete the sharing.

✍Note

• Shared Report only share the settings of the Report, not the data. This means that recipients will see the same Report layout, chart types, and query conditions as you do, but not able to view the actual data you saved.
• Recipients can save the shared Report as a new Report and modify and save it according to their needs. Recipients cannot save settings that override the original Report.
• Accounts with the Designer role do not support viewing and sharing Report at this time.

Introduction of advanced features

Grouping Reports

✍Note

• You can select up to 5 groups of conditions.

Product Reports

• Card View Product Data: Intuitively displays key metrics such as product name, icon, spend, conversion rate, etc., allowing you to quickly understand the overall performance of the product.
• Drill-down Analysis: Support drill-down to different levels of product data for analysis, such as channels, regions, accounts, series, materials, etc., to help you pinpoint the factors affecting product performance.

FAQ

1. No Color Scale Mode: No color scale is displayed in the table.
2. Green only mode: Dark green → Light green → White
3. Red only mode: White → Light red → Dark red
4. Full color mode (default): Dark green → Light green → White → Light red → Dark red

• Dark green represents the highest value
• Dark red represents the lowest value

• The rows with the highest cost would be dark green.
• As the cost decreases, the color changes gradually
• The row with the lowest cost will be shown as dark red (in full color mode or red only mode)

1. Find and click the "More" button in the Report.
2. Select the color gradient mode you want from the pop-up options.