About Platform Management

XMP supports integrating data from mobile attribution platforms (MMPs), in-house attribution platforms, and monetization aggregation platforms into reports. Within a single report, you can select metrics from multiple platforms to view data from ad platforms, MMPs, and monetization platforms. Dimensions include Campaign, Ad Set, Ad, and Creative levels, making it easy to optimize ads based on ROI.

Once platform accounts are authorized, you can access backend product data in XMP, such as LTV, ROAS, and retention.

Currently, XMP is connected to five third-party mobile attribution platforms—Adjust, AppsFlyer, Tenjin, SolarEngine, and Singular—as well as two monetization aggregation platforms: Max and TopOn.

Instructions for connecting Mobile attribution platforms (MMPs)

Adjust

XMP supports integration with AppsFlyer through API or Postback. The API integration has relatively undemanding requirements so it is the preferred method. For AppsFlyer to integrate with Adjust, some packages may lack API permissions, in which case Postback integration can be used.

AppsFlyer

XMP supports integration with Adjust through API or Postback methods. Some plans may lack API permissions; in such cases, you can opt for the Postback method for integration.

Tenjin

XMP supports integration with Tenjin through API or Postback methods. Opting for the Postback method may require an additional upgrade of the Tenjin plan. It is recommended to prioritize using API integration.

SolarEngine

You can connect your SolarEngine data to XMP via API integration. See the SolarEngine API integration guide for details.

Singular

You can connect your Singular data to XMP via API integration. See the Singular API integration guide for details.

Max

XMP supports postback real data and estimated revenue from Max to XMP. You can refer to the relevant documentation for more information.

Topon

XMP supports syncing monetization data from Topon to XMP. You can refer to the Topon for more information.