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Feature Update 2024

October 2024

Teams & Users Module Optimization

Support batch addition of users, users with the same level role can be edited

 

Ads Manger page supports viewing media hourly data

  1. Add an hourly report entry in the promotion operation list, real-time request media hourly data interface, view the hourly report data of a single ad ID
  2. The hourly report currently only supports core indicators such as cost and impressions, and new indicators will be supplemented continuously according to needs in the future

 

Removal of User Permission Optimization

  1. Optimize the logic of removing the user permission to ensure that it will not be set as an user again after removal
  2. Support batch clearing of user permissions

 

September 2024

Google Creation Part Updates

  1. The Pmax supports the creation of new audience group signals and search topics
  2. When submitting the preview on the full-channel creation page, verify that the "Name" actually generated at each level cannot be empty

 

"Auto Ad Create" Optimization

Added a button on the rule setting page to preview the number of creatives, which can be manually clicked to check creative coverage.


Unity Channel Updates

  1. Increased the maximum number of creative sets from 50 to 100.
  2. Added support for setting daily budgets by region.
  3. Creative compilation now supports the use of Unity media creatives.
  4. Enabled viewing of Unity rejected creatives.
  5. Added the ability to delete Unity campaigns.
  6. Added support for setting bidding strategies and the time window for ROAS campaigns (day0/day7)

 

Support for Editing Mintegral Creative Sets

  1. Aligned with Mintegral's creative management features, editing Mintegral creative sets.
  2. Removed the delete creative button from the Mintegral creative list.
  3. Smart assistant will discontinue the creative deletion capability for the Mintegral channel.


August 2024

Tag Management Updates

  1. Support for multi-selecting primary tags during editing and the ability to move them.
  2. The tag management page supports moving primary tags.
  3. When tagging, the Ad level of Facebook/Google/TikTok/Kwai supports URL recognition.
  4. Support for importing tag descriptions, notes, and other information via Excel.
  5. Support for tagging products and tagging ads with products.
  6. Smart assistance adds an e-commerce company-related product template.
  7. After the smart assistance's rule triggers a review, the rule status changes to approved, and a notification is sent to the operations team for review via DingTalk group.

 

New "XMP Text Library" in Assets

  1. Applicable Channels: Facebook, Google, TikTok
  2. Auto-Save and Reuse: When creating ads, any new ad texts will be automatically saved to the XMP Text Library, allowing users to easily view and edit the content.

 

Diagnostics Updates: LTV feature

  1. Compare the LTV (Lifetime Value) trends of my product and competitor based & market based products
  2. View detailed user analysis data, including user value and user share, for the top 10 geographic regions.
  3. List the potential traffic source apps with high-value users.

 

UI optimization in Report

 

Diagnostics updates

  1. Compare the LTV (Lifetime Value) trends of my product and competitor based&market based products
  2. View detailed user analysis data, including user value and user share, for the top 10 geographic regions.

 

July 2024

Operation Log--new feature

  1. "Recent Operation" column added to the custom columns in the Ads Manager, supporting to view the edit switch, bids&budgets operation history for Campaigns, Ad Sets, and Ads.
  2. The "Operation Log" entry is available in the Column, clicking on which will open a new page to view the operation records (up to 14 days of history)
  3. Facebook, Google, TikTok can view the operation records in the XMP and media backend, with a synchronization frequency of 30 minutes for hot accounts and 6 hours for cold accounts, and each time only the data of the last two days is synchronized.

 

Tag Library Updates

  1. Tag library aligned with the dashboard, supporting tag folder creation.
  2. The data breakdown of dashboard is now under the tag edit.
  3. Batch tagging for all ads levels is now supported with smart recognition, and manual creation or Excel batch import is also available.
  4. Smart assistant supports tagging at the Account, Campaign, Ad Set, Ad, and Creative levels
  5. Compatible with Open API for creating tags

 

Customized Report Updates

  1. Add multiple types of charts
  2. Dimensions of Creative Report added multiple selection

 

Traffic Push for Mintegral ROAS Offer

 

Google Ads Creation Updates

  1. Batch replacement of low-performing creatives (only available for app ads).
  2. Search ads can be automatically transformed into Page View conversion goals.

 

TikTok Account Management

  1. Support video, view tiktok account data, view post data in TikTok account management of XMP
  2. Innovative interactive style is back now

 

Advertisement Security---Poweful New Template of Smart Assistance

  1. Automatically shut down the fraudulently charged advertisements of Campaign,Ad Set,Ad ad levels in Facebook channel.
  2. The smart assistant is available to check all templates every 15 minutes now.

 

June 2024

TikTok Creation Updates

  1. Added "Purchase Intention" targeting
  2. Added "High Spending Power" targeting
  3. Support Advanced Dedicated Campaign (ADC)
  4. Increased Engaged View-Through Window
  5. Replaced product pulling interface
  6. Optimized store display logic

Diagnostics Added CPM Competitiveness Tab

  1. Added CPM competitiveness tab
  2. Support viewing competitiveness by ad placement, region, regional ad placement dimensions to guide price and budget adjustments

TikTok Creation Updates

  1. Ad creation supports using post remark name wildcard
  2. Support real-time pulling of posts
  3. Support closing TikTok placement ad search

Tag Updates

  1. Facebook, Google, TikTok creation pages support tagging
  2. Selecting existing asset packages changed to side pop-up interaction, support binding asset packages with ad creation. Facebook and TikTok support selecting existing creative sets to copy and create new sets
  3. Batch tag in Ads Manager editing added support for smart recognition

"Auto Ad Create" ---New Feature

  1. Set up templates and XMP can automatically create Meta, Google, and TikTok ads
  2. Can optimize the best videos and images for automatic creation based on material delivery data
  3. Combining AI assistant and auto creation, can achieve automatic material replacement to keep your campaigns in best condition

Facebook Copy and Details Customization

Facebook copy, details, and editing are configurable, with 15 new copy paths added, and opening up fields such as regions, bidding strategies, and various targeting audiences for editing. The details editing supports campaign and ad set level.

Google Channel Updates

  1. Creation, copying, and other configurable scenarios support playable creatives
  2. Added pulling ad status information
  3. Supplemented level ID and other information in the detail pop-up page

Custom Report Optimization

Optimization of filtering and metric details

Diagnostics Update

  1. Traffic Coverage tab: Changed table to chart
  2. Account & Budget tab: Changed text to table
  3. Material tab: Optimized table content

Auto Ad Creation Optimization

  1. Support the entire ad funnel for Facebook, Google, and TikTok
  2. Support setting automatic filter rules towards videos and images

 

May 2024

 Data Analyst ---New Role

  1. Analysts can view data but cannot manage ads
  2. Analyst account permissions can be selected as all, specific, or inherit from certain media buyers

TikTok Channel Updates

  1. Support batch copying ads with the promotion goal of "Product Sales"
  2. Support specifying the TikTok account to use when creating ads

AppLovin Channel Update

  1. Can edit CPE, IAP ROAS, and CPP type ads

Diagnostics Update

  1. Added data viewing for channel, creative, account, country, budget, and sub-channel

Tags Updates

  1. Support setting a tag system, adding tags to account/campaign and other levels
  2. Support manual tagging on the Ads Manager page, or use parsing rules to automatically add tags
  3. The report added a tag report to view tag data
  4. The original creative tag management and creative naming parsing management entries will be migrated to: Management -> Tag Library

 

April 2024

Report Updates

  1. Added Summary report, flexibly compare multiple data sets
  2. App report added stacked bar chart, quickly view channel proportion share
  3. Added comparison trend chart, easily compare data
  4. Creative report can directly view details and edit tags
  5. Support convenient report editing

AI Assistant Feature Updates

  1. AI assistant interface fully upgraded
    • Added overview of execution actions data for the past 14 days (including today).
    • The list page added a "Log" button to jump to the task center's AI execution record page and search and locate the execution record of the rule.
    • Clicking "Create Rule" can quickly start the creation.
  2. Can choose system template or custom template when creating rules

Report Updates

  1. Added Product Report
    • Added "Product Report" in "My Reports", you can filter specific products or designated product types to view and analyze the corresponding metric data of the promoted products.
  2. Support multi-dimensional data drilling
    • Support multi-dimensional data drilling under "Product Report" and "Creative Report".

 

March 2024

「Diagnostics」---New Feature

  1. Automatic data integration, one-click access to diagnostic results
    • Directly display impression, click-through rate, and other metric data trends for promoted products, quickly identify abnormal situations and take corresponding optimization actions to ensure stable ad delivery.
    • Can accurately and quickly locate the abnormal indicators and key influencing factors, so as to find the direction for ad optimization.
  2. Low-threshold operation, quick adjustment of delivery decisions
    • Just select "Add Product" to quickly search or directly select the displayed products and set the product visibility range.
    • You can choose yesterday week-over-week, yesterday day-over-day, and last 7 days week-over-week three diagnostic cycle data to view the change trend of the core indicators of the added products.

Creative Rejection Optimization

  1. Support checking the number of creative rejections and the specific reasons
  2. Support filtering creatives through rejection information
    • You can set the rejection status of Facebook, Google, TikTok, and Mintegral channels in the "Rejection Information" to filter creatives.

Facebook Feature Updates

  1. Creation supports using existing posts, can be added in batches
  2. Creation supports form ads, can allocate and set in batches by creative

 

February 2024

Google Channel Feature Updates

  1. Support batch copying ad campaigns
  2. Support batch copying ad sets to designated ad campaign
  3. Support batch copying ads to designated ad set

Report Feature Updates

  1. New navigation bar, manage reports through folders
    • New left-side navigation bar, support report management through folders
  2. Support report sharing
    • Share report via the share button in the top right, support batch adding users
    • View shared reports in the "Shared report" folder in the navigation bar
  3. Creative dashboard added "Card" display style
    • Creative report can select "Card" display style for intuitive material preview

Facebook Ascending/Descending Sort Completion

  1. Facebook in Ad Manager at all levels support ascending/descending sort, such as account name, remark name, etc.
  2. Added Facebook, Google, TikTok account balance (XMP currency) columns, and displayed summary row data
  3. "Created time" and "Last updated time" at all channel levels support ascending/descending sort

 

January 2024

Open API Updates

1. Introduce More Interfaces

  • Obtain Basic Attributes of Account: Returns the attributes of the account, such as authorization status, owner and collaborators, allowing clients to independently collect human resources performance data.
  • Manage the Creative Library: Supports creating/editing/retrieving 5-level tags, modifying creative properties, etc.
  • Create Teams, Create Users: Supports creating Users except Sub Admin.

2. Modify the Existing Interfaces

  • Ads Report and Creative Report: Added v2 version, supporting the return of third-party metrics.
  • Get Creative Details: Added v2 version, changed some field names.
  • Upload Creative: The "tag_name" field will be deactivated on April 30, 2024. Clients should report tags using the "tag_id" field.

*Note: 3 interfaces will be deactivated on April 30, 2024

① Ads Report - v1 Interface

② Creative Report - v1 Interface

③ Get creative details from Creative Library - v1 Interface

Tags Updates

1. Expand the Tag Level to Fifth Tag

  • Supports managing at most fifth tag in Tag Library to fit the more diverse situations for adding tags. 

2. Supports Editing Creative Tags in Bulk

  • Supports selecting multiple creatives in Ads Manager and XMP Library to add/edit tags in bulk. 

TikTok Channel Updates

1. Supports Copying Campaigns in Bulk

  • Select multiple Campaigns and then copy them into the original/new account in bulk. 

2. Support Copying Ads Groups into Campaigns in Bulk

  • Select multiple Ads Groups and then copy them into specific Account and Campaign in bulk. 

3. Support Copying Ads into Ads Groups in Bulk

  • Select multiple Ads and then copy them into specific Account, Campaign and Ads Group in bulk. 

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Last modified: 2024-10-22Powered by