XMP integrates with SHOPLINE Admin API, which supports SHOPLINE data to be accessed and presented in XMP's report, and you can view all the data from both the ad platform side and the e-commerce platform side in one report at the same time, and it supports the data of Campaign, Ad Set, Ad, and other dimensions, so that you can easily make decisions about ad optimization based on ROAS.
Ⅰ. Authorize Store
Login to your SHOPLINE, click Apps > Go to App Store > Search "XMP" to enter the details and click "Install" > Authorize and install.
Register or login to your XMP account (e-commerce version) to successfully authorize and start using it.
Ⅱ. Add Tracking Parameters
After authorizing the store, please add the following XMP tracking parameters to your ads to match the media and store data. If your ads have existing URL parameters, just use "&" to add XMP tracking parameters to the end of the existing URL parameters.
1. Facebook
Add this parameter to the "URL parameter": xmp_source=facebook&xmp_campaign={{campaign.id}}&xmp_adset={{adset.id}}&xmp_ad={{ad.id}}
2. Google
Add this parameter to the "final URL suffix": xmp_source=google&xmp_campaign={campaignid}&xmp_adset={adgroupid}&xmp_ad={creative}
3. TikTok
Add this parameter to "Website URL": xmp_source=tiktok&xmp_campaign=__CAMPAIGN_ID__&xmp_adset=__AID__&xmp_ad=__CID__
Ⅲ. Viewing Data
1. After completing the above steps, you can view the data in 2 ~ 3 hours.
2. To view the data, go to Ads manager or Report > Columns > SHOPLINE