Product Updates - 2026

April 2026

TikTok supports custom link input on iOS

• TikTok iOS custom links (the link function configured in CPP) allow ads or videos to directly drive traffic to any external webpage (such as a product page or app download page), thereby shortening the conversion path and improving performance.

 

Select product by account

• TikTok supports creating campaigns for different products simultaneously.

 

Copy Facebook ad groups

• When copying an ad group using XMP, the original ad group's public homepage will be used automatically, without the need for manual modification.

 

Unity supports ROAS and retention ad goals.

 

Facebook Update: Added event related to "Ad Revenue"

 

TikTok adds a "cost cap" bidding method

• App installations (iOS 14+ version): When selecting the optimization target as [In-app events], a new "cost cap" bidding method is added to help you better control delivery costs.

 

Material Library: Search by "Account ID"

• When pushing materials, you can search by "account ID" to make the search more convenient.

 

Google : supports filling in the app URL (Deeplink)

• Application installation business scenario: users can jump directly to the specified page in the application after clicking on the advertisement

 

TikTok Smart++ Feature Update

• Web Catalog Upgrade: Supports e-commerce & short drama ads; easier access to collections & catalogs.

 

• "Increase Budget by Goal": Budget & bid card now supports goal-based smart budget increase (Web & App).

 

• Higher Asset Limit: Ad group asset limit raised from 30 to 50.

 

Meta

• Meta Website Ad Campaigns Support Setting Incremental Attribution Types.

 

---

March 2026

TikTok 

• TikTok Minis now support creating ads using the Catalog.

 

TikTok Smart+ 2.0 Web Campaign

• Supports creating, copying, and editing ads.

 

Meta Opportunity Score

https://help-xmp.mobvista.com/en/docs/Meta-Opportunity-Score?search=1

 

Open API Updates

• API documentation updates:
  • Edit Ads
  • Retrieve Ad Editing Tasks
  • Query Available Metrics
  • https://help-xmp.mobvista.com/en/docs/lZUU8U

 

---

February 2026

Meta Value Rules Released

• Value Rules are now supported for:
  • App Promotion
  • Sales campaigns

 

 

---

January 2026

TikTok App Promotion Supports Minis

• Support for creating, duplicating, and editing TikTok Mini ads under App Promotion campaigns.