XMP integrates with Shopify Admin API, which supports Shopify data to be accessed and presented in XMP's report, and you can view all the data from both the ad platform side and the e-commerce platform side in one report at the same time, and it supports the data of Campaign, Ad Set, Ad, and other dimensions, so that you can easily make decisions about ad optimization based on ROAS.

Ⅰ. Authorized Store

You can authorize the store to XMP by installing public apps or custom apps.

1. Install public application

Login to your Shopify, then click Apps > App and Sales Channel Settings > Shopify App Store > Search "XMP", view details, click "Install" > Install apps.

Register or login to your XMP account (e-commerce version) to successfully authorize and start using it.

2. Install customized app

Click Management > Merchant Platform > Add Store

Enter the platform name, store domain, API access token and click OK.

Learn more about how to get the API access token in the Shopify.

Ⅱ. Add Tracking Parameters

After authorizing your store, please add the following XMP tracking parameters to your ads to match media and store data. If your ad already has a URL parameter, just use "&" to add the XMP tracking parameter to the end of the existing URL parameter.

1. Facebook

Add this parameter to the "URL parameter": xmp_source=facebook&xmp_campaign={{campaign.id}}&xmp_adset={{adset.id}}&xmp_ad={{ad.id}}

2. Google

Add this parameter to the "final URL suffix": xmp_source=google&xmp_campaign={campaignid}&xmp_adset={adgroupid}&xmp_ad={creative}

3. TikTok

Add this parameter to "Website URL": xmp_source=tiktok&xmp_campaign=__CAMPAIGN_ID__&xmp_adset=__AID__&xmp_ad=__CID__s token.

Ⅲ. View Data

1. After completing the above steps, you can view the data in 2 ~ 3 hours.

2. To view the data, go to: Ads manager or Report > Columns > Shopify